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What I do
How I do it
First off, we've got to establish what we're out to create. What's the purpose and goals of the project? We'll outline who the audience is and what they're trying to get out of the experience. I'll be doing a lot of research to fine tune my approach. I'll need the content as soon as possible but don't worry – I can help with that. Together, we'll put together style guidelines and a strategic direction.
Next, it's time to develop a concept to move forward on. With input from both parties, I'll design a low fidelity wireframe that encompasses basic layout, content structure, and visual flow. Then, we'll develop the visual style by encompassing elements from our style guide. Then, we'll fine tune our visual style for interaction. This includes buttons, links, and calls-to-action. I'll initiate some basic user testing as well to iron out any unsure elements.
Actual development takes the longest as I use code to bring your project to life. I'll start out with the code boilerplate and framework to lay a foundation. If the design incorporates a CMS, it will be installed. If a base theme is being used or modified, it will be implemented. If the design will be completely custom, I'll use HTML, CSS, JS, and PHP to develop it. I'll constantly review and improve my work. I don't cut corners.
One development is complete, final testing will be initiated on the production-ready website. This will take place in a development environment. Together, we'll go through the final review and develop a release plan. Any training will be completed before launch. After much hard work, we can finally transfer all the files and rights and launch your website!
It doesn't stop there. A website is never truly done. Upon launch, I'll ensure that all SEO requirements are met and any marketing strategies are implemented. I'll also track and handle any usability issues and bugs. Analytics will be set up, monitored, and aggregated so that any issues arising will be dealt with. I'll write a case study for the Success Evaluation so we can see just how effective the new website is.
What I've done
Threshold Marketing Group
Mountain Bike Maps
I collaborated with graphic designer John Williams, of jFiveDesigns, on his personal project. John is an avid mountain biker and established the original site to share his maps and experience. He wanted to redesign the site and add some new features. That's where I came in. Together, we developed a new code structure, layout templates, and all new style. I primarily focused on syntax and semantics while advising on best practices.
Mountain Bike Maps V2
Once again, I helped graphic designer John Williams with his personal project redesign. This time consulting on best practices and managing the code. I let him take creative direction control while I handled all technical aspects. The goal of this redesign was to focus on responsive design best practices and bring the site to all mobile platforms as well as making the interface more intuitive and easy to use.
I was really happy to be a part of this project and the event overall. Epyklandia is a 120 hour non-stop party experience hosted during EDC week in Las Vegas, NV. It's a hotel, pre-party and after party coinciding with EDC. It was a smashing success in 2016. We built the website with the goals of boosting their marketing and ticket sales. All rooms sold out in record time thanks to the ticketing platform integration and informative layout. Since the website is built on WordPress, event organizers can taylor the content to carry through to 2017 and years after. Responsive design with some key plugin integrations was the focus here.
ARC: The Living Dead Experience
ARC was a very fun family-friendly zombie experience in Las Vegas that ran during October. It consisted of several experiences aimed at providing an interactive zombie apocalypse world complete with a Humvee ride as soldiers fought off the undead. The website brought them a lot of exposure and handled all online ticket sales. Since they'll be doing this experience every year, the site was built on WordPress so they could change the content and add in new articles. As always, the site is mobile friendly.
Water Well Services
Water Well Services already had a web presence but it was dated and wasn't doing anything to bring in new customers. I helped them boost traffic and conversion by updating the interface and completely overhauling the code to bring it up to modern standards. We initiated an aggressive SEO and advertising campaign. Now the site clearly represents relevant information while providing the means for customers to contact and request service.
More coming soon…
Who I am
- Jedi Master
- Jedi Master
- Jedi Knight
- Jedi Knight
- Jedi Master
- 6’ 5”
- 185 lbs
- Red Hair
- Grey Eyes
- MacBook Pro
- iPhone 6s
I've always had this fantastic duality in my life – an ironic compatibility between technology and the natural world. From exploring the woods as a kid to building my first computer at 13, I alternated between the two all my life. It wasn't until I discovered my passion for design that I realized how congruous these two facets of my life could be. Now, I'm out to blend my understanding of natural elements with my proficiency with technology. There's more to me below.